# Strategies for Success: Carving Your Niche as a Writer on Medium
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Chapter 1: Understanding Your Audience
To thrive as a writer on Medium, it's essential to carve out a distinct identity in a sea of seasoned authors. Competing with a multitude of experienced writers can feel daunting, but with the right approach, you can establish yourself as a successful contributor.
Views are the currency of success in today’s digital age. It’s disheartening but true: an author cannot be considered successful if their work goes unread. Therefore, your primary focus should be on increasing your readership. To do this, shift your focus from writing for fellow writers to engaging with your readers.
Finding out what appeals to your audience is key. The path to understanding what they want lies in extensive reading.
Before you put pen to paper, immerse yourself in the works of others.
Section 1.1: The Importance of Research
To identify popular topics, pay attention to articles that garner significant applause and commentary. This is particularly relevant within your chosen niche. To become well-versed in your field, delve deeply into subjects related to it, and analyze how other writers tackle similar themes.
Keep in mind: reading precedes writing.
Subsection 1.1.1: Infusing Your Unique Voice
When you finally sit down to write, remember to infuse your work with your unique personality. Whether your tone is lighthearted or serious, your distinctive voice is crucial. While many authors may write on the same topic, each brings a unique perspective to the table—akin to how different spices enhance a dish.
Showcasing your individuality will attract a specific audience who resonates with your unique style.
Chapter 2: Building Your Following
Write authentically, and your audience will come. This marks the initiation of your journey toward becoming a successful writer and establishing your presence among countless others.
In this video titled "How to grow your audience & income by writing on Medium in 2024," you'll discover strategies to expand your reach and boost your earnings as a writer on Medium.
The second video, "How to become a Medium Top Writer in 3 Steps," outlines essential steps to elevate your writing and gain recognition on the platform.
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