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Unlocking Your Potential: A Guide to Success on Medium

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Chapter 1: Understanding Your Purpose on Medium

Writers often join Medium for two primary reasons: to express their ideas and to generate income. When your insights resonate with readers, the potential for earning can be significant. However, for newcomers, the journey may feel daunting. It’s common to feel disheartened after receiving minimal engagement on your initial posts. My experience over the past three years has shown that achieving success on Medium is more of a marathon than a sprint.

When I first registered on Medium, I was unaware of the advantages of publications or the intricacies of formatting. I simply wrote what came to mind. While I may not be a household name or earning a fortune, I consider myself successful. I've gained multiple accolades as a top writer, and some of my pieces have performed exceptionally well. Although I write only about once a month and maintain a modest following, I’ve reached a point where I can earn passive income regardless of my writing frequency.

But let's shift the focus to you and how you can find success.

Section 1.1: The Challenge of Imitation

Many writers attempt to emulate the paths of successful authors on the platform, often choosing topics that don't truly reflect their interests. Succeeding on Medium is akin to playing darts; you must keep trying until you hit the target.

Subsection 1.1.1: Discovering Your Unique Voice

Creative exploration in writing

In my own journey, I’ve explored a wide range of subjects, including business, marketing, poetry, personal finance, mental health, and investing. Through this experimentation, I discovered that my most popular articles focused on investing, side hustles, and business. This realization allowed me to concentrate on my core strengths, as these topics often overlap.

While I enjoy writing poetry and have garnered a few followers from that niche, the majority of my engagement stems from finance-related content. If I were to write more consistently, I’m confident my earnings would increase.

Section 1.2: Embracing Authenticity

As an artist, I believe in creating only when it truly matters to me. So, what is this straightforward method for success? It involves experimenting with various topics to identify what resonates with your audience. You might be an expert in technology, yet if your readers are drawn to your adorable animal stories, you'll need to strike a balance between your interests and your audience's preferences.

You can write about technology because of your passion for it.

You can create engaging content about animals and earn money.

You can have the best of both worlds by covering both topics.

Once you identify your niche, the next step is continuous improvement. The secret to success is not merely to write for your audience but to write with them in mind.

Chapter 2: Building Your Audience and Income

To further enhance your journey on Medium, consider strategies for expanding your audience and increasing your income through writing.

In this video, "How to grow your audience & income by writing on Medium in 2024," you'll learn valuable insights on expanding your reach and maximizing your earnings on the platform.

This second video, "How to GROW your audience and income on Medium [FREE Masterclass]," provides a comprehensive guide on mastering the art of writing on Medium to boost both your readership and income.

As you navigate your writing journey, I have faith that you will achieve success. Happy writing!

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