The Ultimate Game-Changer in Email Marketing Tools for Just $19/Month
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Chapter 1: The Quest for the Perfect Email Marketing Tool
In today's world, no one wants to engage with unattractive emails—this sentiment spans across generations, from Gen Z to Baby Boomers.
As a minimalist who enjoys the elegance of Mozart, avocados, and the Apple brand, I often find myself captivated by terms like "seamlessly," "effortlessly," and Apple's new favorite, "fluidly." However, until recently, no email marketing tool has truly resonated with me.
As a marketing consultant, I’ve collaborated with a myriad of email marketing platforms—everything from the cheeky monkey brand to the pricey service that bombards you with calls. Unfortunately, most of these tools share common flaws:
- They come with steep pricing.
- They feature unattractive templates.
- Their visual design is subpar.
- They provide a frustrating user experience.
- They are overloaded with unnecessary buttons—much like your TV remote!
Finally, I believe I may have found the Apple of email marketing platforms that I’ve long been searching for. It’s robust enough to create powerful workflows while remaining simple enough to allow for storytelling.
This platform is called Flodesk.
It’s easy to use, efficient, and fluid.
Here’s what makes it so appealing: $19 per month for unlimited everything.
With Flodesk, you receive:
- Unlimited sends
- Unlimited emails
- Unlimited sign-ups
Many email marketing services penalize success, charging more as your audience grows:
- 10K contacts — $871
- 100K contacts — $605
- 200K contacts — $1,300+
Such pricing models may have been acceptable in the 1990s, but they are outdated today. It's reminiscent of those internet service providers that would impose a 5 GB cap monthly, discouraging usage.
Flodesk is leading a movement for affordable email marketing that doesn’t compromise on aesthetics, making it accessible to businesses of all sizes without hefty budgets.
What I appreciate most is that you won’t be charged extra for growing your list. Regardless of how many subscribers you gain, your price remains fixed.
Flodesk plans typically start at $38 per month, but because you're reading this, you can get it for just $19 per month with a 30-day trial.
Video Description: Learn how to create emails that get opened consistently with insights from Jay Schwedelson, founder of Subjectline.com.
Chapter 2: Crafting Engaging Email Flows
Flodesk empowers you to nurture various audiences through tailored email flows.
In email marketing, a single approach rarely fits all. Different audiences require different messages at distinct times.
From my experience, the primary reason emails go unopened is their lack of relevance to the recipient. A colder audience needs to be warmed up through a nurturing sequence first.
Flodesk allows for seamless automation of your email funnels, ensuring that potential leads fall in love with your brand and values before being gently nudged to take action through mid- and bottom-funnel communications.
While I wish it allowed for more custom fields to enhance audience personalization, it still excels in many areas.
Section 2.1: The User-Friendly Editor
Flodesk’s editor is a breeze to navigate.
It feels remarkably intuitive, reminiscent of Apple’s design philosophy. You quickly grasp how to use it, thanks to its simplicity.
However, like many Apple products, its limitations serve a purpose. You won’t find unnecessary buttons to distract you, allowing you to concentrate on crafting emotionally resonant emails.
Flodesk does have some restrictions, particularly when it comes to adding custom inline HTML to your emails. I also hope they introduce a feature for uploading fully-custom HTML emails.
Section 2.2: Streamlined Sign-Up Forms
Creating sign-up forms is a straightforward process.
I appreciate the ease of setting up custom landing pages that drive conversions. You can create multiple landing pages and A/B test to determine which messaging is most effective with a tool like Linkly.
What's particularly powerful is the ability to ask subscribers about their interests, ensuring they receive emails that genuinely resonate with them instead of sending generic mass emails.
If you have a website, the integration through a simple inline embed is effortless.
Section 2.3: Stunning Template Designs
Flodesk stands out with its aesthetically pleasing email templates.
They offer some of the most tranquil designs I’ve encountered across any platform. While I enjoy plain text emails that tell impactful stories, Flodesk's designs cater to my eye for detail.
As someone who appreciates typography, I’m particularly fond of the carefully curated designer fonts that give each email a professional touch that’s hard to achieve elsewhere without delving into coding and custom font licensing.
Section 2.4: The Little Things Matter
It’s often the small details that make a significant impact.
Flodesk remembers your brand colors once you set them, and you can upload your logo and social media links during sign-up, which are automatically included in your emails.
Moreover, Flodesk integrates with Zapier, enabling you to trigger emails based on user interactions.
For instance, a negative experience in a live chat could initiate a series of nurturing emails aimed at winning back an unhappy customer.
Final Thoughts
Like Apple, Flodesk may not be for everyone. However, if you're an Apple enthusiast like me, I believe you’ll appreciate Flodesk.
Give it a try for 30 days, free of charge.
If you found this article useful and would like me to analyze your brand's email funnels, feel free to reach out at [email protected].
Video Description: Explore how email marketing has become increasingly competitive and discover strategies to stand out in the crowded space.