7 Essential Tools to Elevate Your Content Marketing Strategy
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Content marketing is experiencing an unprecedented surge in popularity.
From major corporations such as P&G, Microsoft, Cisco Systems, American Express, and Adobe to smaller family-owned businesses, nearly everyone is leveraging content marketing to attract leads and drive sales.
The reason is simple: it’s effective.
As Shawn Byrne, a member of the Forbes Councils, points out, “Audiences have become media-savvy enough to ignore traditional advertising noise, relying instead on content that answers their inquiries and fulfills their needs.”
According to HubSpot, approximately 82% of marketers employ content marketing strategies. If you’re interested in a lucrative career, now is the ideal time to dive into content marketing.
However, the reality is that content marketing is labor-intensive. Crafting engaging content that resonates with audiences and distributing it effectively demands significant time and effort.
With the rapid growth of the industry, competition is fierce. You’ll find yourself up against individuals willing to work for less, making it essential to stand out.
Having worked as a content marketer for two startups since 2020, I’ve learned that technology can be your greatest ally. The right tools can help you differentiate yourself and earn what you deserve. By utilizing these tools, you can enhance your efficiency and create content that converts.
In this piece, I’ll introduce you to seven remarkable content marketing tools that can save you valuable time, money, and even sleep.
I’ve implemented these tools in various client projects and have been impressed by the results. I’m confident they will be beneficial to any writer looking to enhance their content marketing skills.
1. PrimoStats — Quickly Access Reliable Statistics
In the noisy world of marketing and advertising, skepticism is widespread, and audiences are hesitant to trust opinions that lack expert backing.
To establish credibility, it’s essential to incorporate facts and figures into your content. Statistics bolster your message and convey authority, as I demonstrated at the start of this article.
Yet, finding accurate and relevant statistics through a simple Google search can be challenging. The internet is saturated with outdated or misleading information, making it easy to become frustrated while searching for original sources. This is where PrimoStats can be a lifesaver.
What It Offers
PrimoStats is a searchable database of curated marketing statistics from credible sources, allowing you to access the latest data all in one location for enhanced credibility.
I can’t emphasize enough how much time it has saved me during research. It’s a true asset for content marketers. If you’ve ever struggled to find reliable stats and ended up lost in endless searches, you understand the frustration.
Using PrimoStats is straightforward: 1. Visit PrimoStats and click on “Search Stats.”
- Enter the relevant keyword for the statistic you seek, along with the topic, preferred source, or year, or leave those fields blank.
Within moments, you’ll receive a comprehensive list of credible sources ready to enhance your content’s authenticity.
Additionally, you can utilize their Google Docs add-on, which allows you to search for and insert stats directly into your article.
Isn’t that fantastic?
I encourage you to start using PrimoStats for your statistical needs. You’ll likely find it invaluable.
Pricing
PrimoStats offers a free plan that allows access to up to 1000 stats, which is sufficient to get you started. For additional features, consider upgrading to their paid plan starting at $7/month. For complete pricing details, click here.
2. The Future Party — Stay Informed
With the rapid pace of technological advancements, marketing strategies and content presentation are constantly evolving. To excel as a modern content marketer, staying abreast of industry trends is crucial.
When opportunities arise, you want to seize them and gain an edge over your competitors.
That’s where The Future Party comes into play.
What It Offers
The Future Party is a free daily newsletter that curates stories from pop culture, entrepreneurship, entertainment, and technology, explaining their implications for the future.
Every morning at 7 am PST, they send insightful emails to over 100,000 subscribers.
Each email equips you to stay ahead of the curve. You’ll be better prepared for the upcoming days, weeks, and months.
For instance, in their latest edition, I learned about Elon Musk's intent to acquire a full stake in Twitter. This significant news could lead to a transformative period for the platform.
Consequently, I’m tailoring my Twitter content strategy to capitalize on the anticipated surge in traction.
Even if you’re not an avid news consumer, The Future Party ensures you’re informed of critical developments, enabling you to stay prepared.
This is just one example of the numerous opportunities I discover in my inbox daily. With such valuable insights provided at no cost, it feels like an incredible deal.
What I appreciate most about The Future Party is that it doesn’t just deliver standard news. This newsletter stands out by sharing stories that shape the future, presented in a concise and engaging manner.
Pricing
Free! You can subscribe here and join their fantastic community.
3. Copy AI — Your Creative Writing Assistant
One of the primary challenges content marketers face is generating high-quality content that educates, inspires, and converts readers into customers.
This task can be extremely time-consuming, often taking days to complete a single blog post. With the demands of recurring emails and social media content, it’s easy to feel overwhelmed.
Now, imagine if a tool could produce a relevant, valuable, and plagiarism-free first draft for you.
Sounds too good to be true? Not anymore, thanks to Copy AI.
What It Offers
Copy AI is an AI-powered writing tool that helps you create content for websites, landing pages, social media, and blogs more efficiently.
Recently, they added two new features (as of April 2022) to enhance your content marketing efforts: 1. First Draft Wizard: This new feature enables you to obtain the first draft of your blog post in less than four minutes. The speed, precision, and quality are astonishing!
Simply input your topic, and they’ll generate an outline that you can modify or regenerate. They then create a first draft based on that outline, making the process intuitive and efficient.
- Freestyle Templates: Ideal for social media, email campaigns, and more.
This feature allows you to generate copy tailored to specific scenarios in mere seconds. Just select a template and fill in the required information, and Copy AI will produce engaging versions of your copy.
Some popular templates include: - Discount or Special Promotion - Seasonal or Holiday Social Media Post - Cold Outreach Emails
Collaborating with Copy AI makes writing enjoyable. Give it a shot!
Disclaimer: Copy AI is not intended to replace you. Your unique voice cannot be replicated. Instead, it’s a tool designed to enhance your overall content marketing capabilities. Use it to accelerate your content creation and refine it to reflect your personal style. Become unstoppable!
Pricing
Copy AI offers 10 free credits per month, with an additional 100 credits for the first month. This is ample for testing the tool. If you love it like I do, you can access the premium version starting at $35/month. Check their full pricing structure here.
4. Hypefury — Your Twitter Marketing Assistant
Twitter is a hub for CEOs and content marketers alike, offering an excellent platform for networking and showcasing expertise. Given the recent publicity surrounding Elon Musk, Twitter is poised for remarkable growth.
However, tweets have a fleeting lifespan. To reap the benefits of the platform, consistent and creative content is necessary, which can be overwhelming.
That’s where Hypefury comes in.
What It Offers
Hypefury serves as your Twitter partner, helping you grow and monetize your audience while maximizing the platform’s potential.
The tool automates lead generation, sales, and email list expansion.
For example, Yannick, a Growth Marketer at Hypefury, tweeted about completing his eBook on viral thread hooks and aimed to generate leads interested in expanding their Twitter presence.
Upon receiving numerous comments expressing interest, it would have been impractical for him to send DMs to each individual.
Instead, he utilized the Auto-DM feature, which activates when someone comments or retweets his post. This enabled him to send over 1000 DMs in just 12 seconds.
As a result, he gained 200 new followers and added 700 targeted subscribers to Hypefury’s email list, all automatically and at no cost!
This illustrates the potential of Twitter that Hypefury helps you harness. These are just a few of the many remarkable features Hypefury offers.
I am genuinely impressed by what this tool can achieve and the opportunities it can unlock for you. As a content marketer, it’s an invaluable asset.
Pricing
Hypefury provides a 7-day trial with tweet scheduling for two days, which is sufficient to get started. To utilize the tool's full capabilities, consider upgrading to their paid plan, starting at $15.83/month. For the complete pricing structure, click here.
5. Talk Counsel — Your Legal Support
As an independent content marketer, you operate as a one-person business, which means you must manage contracts, invoices, taxes, and more. Handling these legal and accounting tasks can diminish the enjoyment of freelancing.
To simplify your business management, consider using Talk Counsel.
What It Offers
TalkCounsel is a digital workspace that connects businesses and individuals with lawyers remotely at a 60% lower cost, providing a more efficient way to address legal needs.
All attorneys on their platform are carefully selected and experienced, ensuring they can resolve your issues effectively.
To hire a lawyer, visit their website and register as a client.
You can browse through various attorneys based on their practice areas and easily initiate communication with the one who suits your needs.
Though they are relatively new, they are rapidly gaining traction.
Here’s why Talk Counsel is a better option compared to traditional law firms: 1. Global Community: Access seasoned attorneys at an affordable rate, with experts available from around the world. 2. Cost-Effective: Experienced lawyers are accessible at a 60% discount due to the online model. 3. Convenience: Manage your legal needs remotely without sacrificing quality. 4. Secure Payments: Your transactions are safeguarded with strong encryption, protecting your payment details and communications.
Pricing
Fees vary based on the attorney hired. Registering and using the platform is free.
6. Small SEO Tools — Optimize Your Google Rankings
SEO tools are vital for content marketers, but quality options often come with a hefty price tag.
Enter Small SEO Tools.
What It Offers
Small SEO Tools provides a suite of tools designed to help you optimize your content according to Google’s preferences and guidelines.
For instance, they offer keyword tools for researching effective keywords, analyzing keyword density, and assessing competition.
Their offerings also include: - Text Content Tools - Backlink Tools - Website Management Tools - Website Tracking Tools - Design Studio - Image Editing Tools
… and much more at a remarkably low cost, nearly free!
If you want to enhance your content marketing efforts without breaking the bank, Small SEO Tools is a fantastic option.
Pricing
You can access limited features of all tools for free. If you exhaust your free credits, premium plans start at $9.80/month. For the complete pricing details, click here.
7. Hemingway — Polishing Your Writing
Once you’ve finished creating content, it’s essential to refine any grammatical errors or unclear sections.
Hemingway can assist with that.
What It Offers
The Hemingway app is an editing tool designed to help you refine your writing in a distraction-free environment.
It primarily identifies common errors that can undermine the quality of your content, such as excessive passive voice, convoluted sentence structures, and overuse of weak adverbs.
Pricing
You can use it for free on the website. If you prefer offline access and want additional features, you can purchase a lifetime version for a one-time fee of $19.99.
Conclusion
Content marketing is on the rise, and to capitalize on this momentum for your career, these seven tools can provide significant assistance: 1. PrimoStats: A searchable database of reliable statistics. 2. The Future Party: Keeps you informed with valuable news across multiple industries. 3. Copy AI: Aids in crafting blog posts and compelling copy in mere minutes. 4. Hypefury: Generates leads and sales through Twitter. 5. TalkCounsel: Facilitates easy access to experienced attorneys at affordable rates. 6. Small SEO Tools: Helps you create and optimize content that Google favors. 7. Hemingway: Ensures your writing is grammatically sound and polished.
I hope this article inspires you to explore these fantastic tools. Begin using them today, and you’ll be amazed at how much your content marketing capabilities can improve and expand.
Author’s Note: Some links in this article are sponsored. However, I genuinely value these tools and would not recommend them unless I believed they could significantly benefit your journey as a content marketer.
Are you eager to become a successful freelancer but find it challenging to attract quality clients? Check out my 90-day guide to landing your first high-paying freelance client, featuring five pitching secrets, two email templates, and a robust framework to kickstart your freelancing career.